{"id":769,"date":"2019-07-14T22:40:28","date_gmt":"2019-07-15T06:40:28","guid":{"rendered":"https:\/\/wherewordsmatter.com\/?page_id=769"},"modified":"2019-07-14T22:47:24","modified_gmt":"2019-07-15T06:47:24","slug":"blog","status":"publish","type":"page","link":"https:\/\/wherewordsmatter.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<section class=\"l-section wpb_row height_large\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid type_grid layout_772 cols_3 overflow_hidden\" id=\"us_grid_1\" style=\"--gap:1rem;\" data-filterable=\"true\"><style>@media (max-width:1024px){#us_grid_1 .w-grid-item{width:50%}}@media (max-width:600px){#us_grid_1 .w-grid-list{margin:0}#us_grid_1 .w-grid-item{width:100%;padding:0;margin-bottom:var(--gap,0px)}}.layout_772 .w-grid-item-h{background:#ffffff;border-radius:0.3rem;box-shadow:0 0.03rem 0.06rem rgba(0,0,0,0.1),0 0.1rem 0.3rem rgba(0,0,0,0.1);transition-duration:0.3s}.no-touch .layout_772 .w-grid-item-h:hover{box-shadow:0 0.1rem 0.2rem rgba(0,0,0,0.1),0 0.33rem 1rem rgba(0,0,0,0.15);z-index:4}.layout_772 .usg_post_title_1{font-family:var(--font-family)!important;font-size:1.2rem!important;font-weight:700!important}.layout_772 .usg_vwrapper_1{padding:9% 11% 11% 11%!important}.layout_772 .usg_hwrapper_1{color:#999999!important}.layout_772 .usg_post_date_1{font-family:var(--font-family)!important;font-size:0.9rem!important}.layout_772 .usg_post_content_1{font-family:var(--font-family)!important}.layout_772 .usg_btn_1{font-size:17px!important}@media (min-width:1025px) and (max-width:1280px){.layout_772 .usg_post_title_1{font-family:var(--font-family)!important;font-size:1.2rem!important;font-weight:700!important}.layout_772 .usg_vwrapper_1{padding:9% 11% 11% 11%!important}.layout_772 .usg_hwrapper_1{color:#999999!important}.layout_772 .usg_post_date_1{font-family:var(--font-family)!important;font-size:0.9rem!important}.layout_772 .usg_post_content_1{font-family:var(--font-family)!important}.layout_772 .usg_btn_1{font-size:17px!important}}@media (min-width:601px) and (max-width:1024px){.layout_772 .usg_post_title_1{font-family:var(--font-family)!important;font-size:1.2rem!important;font-weight:700!important}.layout_772 .usg_vwrapper_1{padding:9% 11% 11% 11%!important}.layout_772 .usg_hwrapper_1{color:#999999!important}.layout_772 .usg_post_date_1{font-family:var(--font-family)!important;font-size:0.9rem!important}.layout_772 .usg_post_content_1{font-family:var(--font-family)!important}.layout_772 .usg_btn_1{font-size:17px!important}}@media (max-width:600px){.layout_772 .usg_post_title_1{font-family:var(--font-family)!important;font-size:1.2rem!important;font-weight:700!important}.layout_772 .usg_vwrapper_1{padding:9% 11% 11% 11%!important}.layout_772 .usg_hwrapper_1{color:#999999!important}.layout_772 .usg_post_date_1{font-family:var(--font-family)!important;font-size:0.9rem!important}.layout_772 .usg_post_content_1{font-family:var(--font-family)!important}.layout_772 .usg_btn_1{font-size:17px!important}}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item size_1x1 post-751 post type-post status-publish format-standard has-post-thumbnail hentry category-blog tag-advertising tag-advertisment tag-blogging tag-branding tag-copywriter tag-copywriting tag-freelance tag-freelancing tag-marketer tag-marketing tag-realestate tag-unparalleled tag-writerslife tag-writing tag-writingtips\" data-id=\"751\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/wherewordsmatter.com\/one-word-every-good-copywriter-should-avoid\/\" class=\"w-grid-item-anchor\" aria-label=\"One Word Every Good Copywriter Should Avoid\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><a href=\"https:\/\/wherewordsmatter.com\/one-word-every-good-copywriter-should-avoid\/\" aria-label=\"One Word Every Good Copywriter Should Avoid\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/wherewordsmatter.com\/wp-content\/uploads\/2019\/07\/catphoto-1024x768.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/wherewordsmatter.com\/wp-content\/uploads\/2019\/07\/catphoto-1024x768.jpg 1024w, https:\/\/wherewordsmatter.com\/wp-content\/uploads\/2019\/07\/catphoto-300x225.jpg 300w, https:\/\/wherewordsmatter.com\/wp-content\/uploads\/2019\/07\/catphoto-768x576.jpg 768w, https:\/\/wherewordsmatter.com\/wp-content\/uploads\/2019\/07\/catphoto.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_left valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 entry-title color_link_inherit\"><a href=\"https:\/\/wherewordsmatter.com\/one-word-every-good-copywriter-should-avoid\/\">One Word Every Good Copywriter Should Avoid<\/a><\/h2><div class=\"w-hwrapper usg_hwrapper_1 has_text_color align_left valign_top wrap\"><time class=\"w-post-elm post_date usg_post_date_1 entry-date published\" datetime=\"2023-12-12T22:41:40-05:00\"><i class=\"far fa-clock\"><\/i>December 12, 2023<\/time><\/div><div class=\"w-post-elm post_content usg_post_content_1\">Here is the first thing you should know about me: when writing, I do not use the word unparalleled. Scratch&hellip;<\/div><a class=\"w-btn us-btn-style_2 usg_btn_1\" href=\"https:\/\/wherewordsmatter.com\/one-word-every-good-copywriter-should-avoid\/\"><span class=\"w-btn-label\">Read More<\/span><\/a><\/div>\t\t<\/div>\r\n\t<\/article>\r\n<\/div><div class=\"w-grid-preloader\">\t<div class=\"g-preloader type_1\">\r\n\t\t<div><\/div>\r\n\t<\/div>\r\n\t<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;ajax_url&quot;:&quot;https:\\\/\\\/wherewordsmatter.com\\\/wp-admin\\\/admin-ajax.php&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;3&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;772&quot;,&quot;items_offset&quot;:&quot;1&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22type%22%3A%22post%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;post&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;blog&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;],&quot;posts_per_page&quot;:&quot;12&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;grid&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_params&quot;:[],&quot;us_grid_index&quot;:1,&quot;_us_grid_post_type&quot;:&quot;post&quot;,&quot;page_args&quot;:[]}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Here is the first thing you should know about me: when writing, I do not use the word unparalleled. Scratch that; when writing, I will not use the word unparalleled. Ever. A wannabe adverb if ever there was one, I have grown as weary of people describing things as being unparalleled as I am of...","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/wherewordsmatter.com\/wp-json\/wp\/v2\/pages\/769"}],"collection":[{"href":"https:\/\/wherewordsmatter.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wherewordsmatter.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wherewordsmatter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wherewordsmatter.com\/wp-json\/wp\/v2\/comments?post=769"}],"version-history":[{"count":4,"href":"https:\/\/wherewordsmatter.com\/wp-json\/wp\/v2\/pages\/769\/revisions"}],"predecessor-version":[{"id":776,"href":"https:\/\/wherewordsmatter.com\/wp-json\/wp\/v2\/pages\/769\/revisions\/776"}],"wp:attachment":[{"href":"https:\/\/wherewordsmatter.com\/wp-json\/wp\/v2\/media?parent=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}