JoyViva Beauty Collective

Now one of Canada’s most successful online retailers of natural health and beauty products, I joined this beauty collective’s creative team back in 2016. At the time JoyViva had yet to launch and the founder wanted a vibrant website that spoke to modern women who care more about what their bodies can do than how they look.

I tackled full content for the JoyViva website, including smart SEO content, product descriptions, blogs, category descriptions and more.