Education Week
A strong example of a B2B project, I served as the sole copywriter on this Media Kit for Education Week, working alongside their Director of Marketing and the Senior Creative Solutions Manager at Robert Half.
Since 1981, Education Week has been America’s most trusted resource for K-12 education news and information, with a newsroom of reporters, editors, researchers, and management that have in-depth knowledge of school-related issues and data, education policy and practice, and the news industry at large.
This project required me to distill a large amount of information into small, manageable chunks of copy that would best serve the company’s media sales team when presenting to potential vendors.