3535 Princeton
In the lower mainland of British Columbia, Canada, Princeton Avenue is such a desirable address, this development didn’t need a name. Like giant set pieces hanging out in the background, Burke Mountain and its wedge of old-growth forests set the stage for these executive townhomes (and give residents ample reason to barbecue on their rooftop decks).
With an extensive community plan in place, this development wanted to position itself as a one-stop shop for growing families, dedicated professionals, and retirees. My job was to emphasize that in this charismatic, vibrant community you truly can have it all.
Director:
Michelle Des Rosiers, Fifth Avenue Real Estate Marketing Ltd.
Creative Director:
Michael Marsland-Root, Red Five Design.
Copywriter:
Kristen Ross, WWM.