Welcome to Where Words Matter, home of my digital portfolio.
An award-winning writer based in Miami, I specialize in digital marketing strategy, multi-platform content, and brand storytelling. While my river of experience runs wide, my expertise is in writing for the technology, real estate, health & wellness, and education sectors.
More than anything else, I believe in the power of specificity & clarity in content, brand, and messaging. That is to say: when you leave aspects of your brand’s story to the imagination of your audience, you lose them. But if you know who you are? Well, so do they.
That is the essence of my approach to content writing and creative strategy.
And it works.
It all begins with a thoughtful plan that hones in on your unique offer, then drives lead gen & brand awareness.
Website, emails, social media, blogs, TV, and more: this is the execution phase of your digital marketing strategy.
There is an audience who wants to hear your story. I uncover what about it is most compelling and tell it right.
“Kristen is an accomplished writer who can move between different styles of writing with complete ease. Need someone to knock a headline out of the park? She’s got it. Need a slogan or copy ideas for those roadside billboards? She’ll think of something clever and then deliver the goods… It’s easy to give a recommendation when one of our last projects together produced 5 Georgie award nominations and 2 major wins.”
“Kristen Ross is a force to be reckoned with…”
“Kristen is a creative genius. I have had the pleasure of working with her and to say that her skills are impressive would be an understatement. She caters to her audience without losing her charm and wit. I wouldn’t hesitate for a second to work with her or refer anyone to Kristen in the future.”
“Kristen has been providing our organization with dynamic, engaging copy for years and has been a pleasure to work with. Her wit and creative flair shine through in every project, along with her command of consumer & B2B communications tactics that help drive results. She is very responsive to feedback and a delightful collaborator. I highly recommend Kristen to anyone looking for imaginative and effective creative copy.”
Gabriola Park is an upscale residential development located in British Columbia, Canada. As the sole copywriter on the project, I was tasked with creating a campaign that would appeal to their target demographic by evoking a deep sense of nostalgia for the simpler things in life.
Our creative team achieved tremendous results and were awarded two Grand Georgie Awards® for our work on the project.
2018/WINNER/ADVERTISING & MEDIA
2018 Marketing Campaign of the Year.
2018 Sales Center of the Year.
2018 Advertising Campaign of the Year.
2018 Project Website of the Year.
